EXCLUSIVE: Presenter and digital content creator Jolie Sharpe has signed with CAA Sports Media.
The London-born sports broadcaster will be represented by the team of CAA agent’s led by Alex McGuire, who lead the agency’s Sports Media unit throughout the UK and Europe.
She was previously signed to fashion agency Storm Management, but is now represented by CAA in all areas.
Sharpe first came to attention of football fans when an interview for the Daily Mail Sports Instagram channel went viral ahead of the European Championship final, amassing over 80 million views in total.
She had been grabbed for a short post-match interview for another content creator’s video, after England had defeated the Netherlands 2-1 in the semi-final of the Euros.
She has since presented across several sports such as Formula 1 and the U.S. Open tennis tournament for Sky Sports. She has also collaborated with Adidas, Amazon, Estée Lauder, Sure and Soccer Aid as well as professional teams including Manchester United, England’s Red Roses, the Chicago Bears, Visa Cash App Racing Bulls F1 Team, Mercedes, and McLaren.
Sharpe is also the founder of social media and content agency JGS Live, which she created four years ago aged 20.
CAA Sports Media’s clients include Kate Scott, Erin Andrews, Gareth Bale, Doris Burke, Katie Feeney, Grant Hill, Laura Rutledge, Frank Lampard, Daniel Ricciardo, Nico Rosberg, Naomi Schiff, Tony Romo, Adam Schefter, Dwyane Wade, JJ Watt, and Laura Woods.
McGuire joined CAA in 2023 to head up its UK and Europe sports business, having previously spent a decade at YMU where he was also Head of Sports Media.