Apple’s Visual Intelligence is expected to feature heavily in the company’s upcoming set of AI wearable devices, which could include smart glasses, a pendant, and more advanced AirPods, according to Bloomberg‘s Mark Gurman.
Writing in his latest Power On newsletter, Gurman said that hints dropped by CEO Tim Cook in recent months suggested the Apple Intelligence feature would be central to the devices, with Cook’s comments following a pattern similar to how he foreshadowed the importance of health sensors and augmented reality before the launch of Apple Watch and Apple Vision Pro, respectively.
On iPhone 15 Pro and newer models, Visual Intelligence lets you use the camera to learn more about places and objects around you. It can also summarize text, read text out loud, translate text, search Google for items, ask ChatGPT, and more.
Gurman has previously reported that Apple’s upcoming smart glasses will have an advanced camera system with a high-resolution camera that’s able to capture photos and videos, as well as a second camera that provides visual information to Siri and environmental context.
Meanwhile, the AI pin – should the device make it to launch – is said to have a lower-resolution camera to provide the AI with visual insight, but it won’t be able to take photos or videos. The camera is always-on, recording what’s around the wearer. Like the AI pin, the more advanced AirPods will have a low-resolution camera that’s designed for information, rather than photo capture.
During a discussion about AI and Apple Intelligence on the company’s holiday quarter earnings call, Cook touted Visual Intelligence as “one of our most popular features.” Cook said it “helps users learn and do more than ever with the content on their iPhone screen, making it faster to search, take action and answer questions across their apps.”
On another occasion, during a recent all-hands meeting with employees about AI, the Apple chief reportedly singled out Visual Intelligence as a standout element of Apple Intelligence – even though the feature relies heavily on OpenAI and Google technologies. Gurman argues that Cook “wouldn’t be putting it at the forefront of his remarks if things weren’t going to accelerate in that area soon.”
Apple’s smart glasses will compete with the Meta Ray-Bans. Apple is said to have recently provided its hardware engineering team with prototypes, and it is targeting a 2027 launch. Production on the glasses could begin as soon as December 2026.
AirPods with cameras are planned for as early as this year, while Apple’s work on the AI pin is apparently in the early stages, and it’s possible that it could still be canceled. If work continues, the AI pin could launch as soon as 2027.
