Good morning everyone! Welcome to our live coverage of today’s Apple media showcase.
We will have two reporters on the scene at Apple Park in Cupertino, California to bring you live coverage. You’ll be hearing from Adrienne So, Julian Chokkattu, Reece Rogers, and Michael Calore throughout the event. We’ll be posting frequent news updates here, with the highlights also going on our social platforms.
Apple’s presentation begins at 10 am Pacific, 1 pm Eastern, and 6 pm in the UK. We have a complete rundown on how to watch the show and what to expect.
Come back approximately 30 minutes before the presentation starts—about 9:30 am in California—and you’ll see the words on this page replaced by a feed of our live updates.
New iPhones Today
The short version of what to expect: The iPhone 17 should make its debut today, with both standard and Pro versions available later in September. We’re also expecting to see a new model, the iPhone Air. This would replace the base-model “Plus” phone with a handset that has a much thinner design and some next-generation battery tech in it.
There will also likely be new Apple Watches in standard, Ultra, and SE versions, and some refreshed AirPods Pro. We aren’t expecting any new hardware beyond that, but we should all stay on our toes in case there are surprises.
Of course, we will also hear plenty of talk of the software, from the various operating systems on Apple’s devices—iOS, macOS, watchOS, iPadOS, tvOS—to the Apple Intelligence features rolling out across Apple’s ecosystem.
To watch, you can of course just hit play on the video stream on this page. But it’s better on the big screen. You can watch it in your TV’s YouTube app; just tune into Apple’s YouTube channel. You can also watch it on Apple’s own streaming app. If you have an Apple TV or any streaming box, just go into the Apple TV+ app. When you open the app, the livestream for the event should be displayed prominently right at the top. This works even if you don’t subscribe to Apple’s paid streaming service. Watching it on the television frees up your laptop screen so you can follow our live blog. Convenient!
We’ll see you back here about half an hour before the event begins.