Occasionally, amid the cycles of nostalgic clip-sharing that periodically occur online, you might happen upon the Berries and Cream video. The viral Starburst commercial, involving a briefcase-toting pilgrimesque lad, is a concise distillation of the particular brand of mid-to-late-aughts humor that dominated the early internet: quaintly absurd, silly, and above all, random. When, early on in “A Minecraft Movie,” a makeshift rocket pack is sent hurtling toward a nearby potato chip factory, obliterating its giant mascot chip and leaving executives inside wailing, that genre of ad improbably blazes in the mind.
That this adaptation of the megahit video game, directed by Jared Hess, fully commits to capturing that era of stupidly “epic,” or epically stupid, laughs shouldn’t come as a surprise. Hess, after all, laid a lot of groundwork for early internet humor with his 2004 indie comedy “Napoleon Dynamite.” And the star here, Jack Black, was the lead in Hess’s 2006 follow-up, “Nacho Libre.”
This retro sensibility might, on paper, make for an out-of-touch comedy, but there’s something almost refreshingly bold in the full-tilt inanity here — in taking a blockbuster budget and embracing idiocy, as if to knowingly say, “I mean, it’s a Minecraft movie.”
That charitable read is most immediately guided by Black, whose comedic persona of earnest goofiness has survived our age of irony. He plays Steve, a disillusioned office worker who decides to chase his dream of working as a miner. When he axes into a mysterious magic cube, it opens a portal to the Overworld, the blocky world of Minecraft, with its limitless potential for creation.
But when a crew of ragtag outsiders, led by a washed-up video game champion named Garrett (Jason Momoa), unwittingly get their hands on the cube and enter the Overworld, they become caught in a battle for the universe’s survival.
Most of this plays out with a camp quality of so-dumb-it’s-sort-of-fun. The visuals often appear intentionally, even egregiously artificial, something that only partly works; Hess’s early success was rooted in a deliberately askew visual grammar that worked in an indie medium, but with a studio extravaganza, it often simply translates as — well, a Starburst commercial.
But those who can buy into Hess’s sensibility will get a nostalgic kick: Momoa, who is at times genuinely funny and at other times just capably creating sketches, is essentially doing a rendition of Rex, a side character from “Napoleon Dynamite.” (Also, for fans of that movie, there is more than one bit about tater tots.)
The silliness of “A Minecraft Movie” will appeal to kids who love the game, to adults who think fondly of this comedy era, and perhaps to few else. But the movie could have gone a more polished and predictable route, like another of Black’s game-related movies, “Jumanji.” In a world of such factory-line adaptations, there’s more of an identity here, even if it’s a mindless one.
A Minecraft Movie
Rated PG. Running time: 1 hour 41 minutes. In theaters.