There’s a new way to rev up your sex drive — albeit an unusual one.
For cosmetic clinics are now offering £700 Botox injections that are delivered straight into the back passage.
The ‘tweakment’ claims to help men improve their sex lives by alleviating tightness and discomfort — relaxing the anal sphincter muscles and overlying skin.
One beauty clinic has even trademarked the procedure as ‘HoleTox’.
Medics, however, have warned the procedure, which offers short-term results, can involve unpleasant side effects including bleeding and faecal incontinence.
In an Instagram post New York-based ‘medical spa’ Lushful Aesthetics promoted the procedure after hailing ‘HoleTox the talk of the town’. The clinic, founded by Dr Chris Bustamante (pictured), said the ‘virtually painless’ procedure ‘takes about three minutes’
The ‘tweakment’ claims to help men improve their sex lives by alleviating tightness and discomfort — relaxing the anal sphincter muscles and overlying skin
Other side effects are less debilitating but could be embarrassing, such as increased gas.
In an Instagram post, New York-based ‘medical spa’ Lushful Aesthetics promoted the procedure after hailing ‘HoleTox’ the ‘talk of the town’.
The clinic, founded by aesthetic nurse practitioner Chris Bustamante, said the ‘virtually painless’ procedure ‘takes about three minutes’ and ‘makes anal sex easier’.
‘Patients love how comfortable the procedure is and that the results last up to four months.’
In a separate interview with the New York Post, Dr Bustamante, nicknamed Injector Chris, also said: ‘It’s appealing to Gen Z and millennials who are lot more curious and adventurous when it comes to enhancing their sex lives with unconventional methods.
‘I do have female patients that do come in for it, but it’s predominantly gay men.’
Typically used for fine lines and wrinkles on the face, medical professionals also use Botox to reduce severe underarm sweat, prevent chronic migraines, and stop incontinence.
Botox for the back passage works in exactly the same way.
During the treatment, patients at Lushful Aesthetics are provided with ProNox — laughing gas — to reduce any anxiety.
The injections relax the anal sphincter muscles and boosts the blood supply to the area, improving pain and reducing muscle spasms.
Aestheticians claim the procedure will not cause bowel incontinence.
According to clinics offering the treatment, patients ‘seeking to maintain their results’ should return every three months for follow-up treatment.
Price varies among clinics.
Lushful Aesthetics offers the 100 units of Botox — typical for one treatment — for £675 ($900).
In other ads seen by MailOnline, clinics charge up to £1,120 ($1,500) per treatment in the US. In the UK, some private practices begin at £550.
A similar procedure, which sees Botox injected into the sphincter muscle in and around the back passage, has long been used to help treat anal fissures and hemorrhoids.
This is also recommended on the NHS for both adults and children with chronic anal fissures that have not healed in eight weeks, despite treatment.
It acts by blocking certain muscle receptors, allowing the tissues to relax and facilitate healing of the fissure.
But experts today warned against the Botox treatment for cosmetic purposes.
Lushful Aesthetics offers the 100 units of Botox — typical for one treatment — for £675 ($900). Pictured, Lushful Aesthetics clinic in New York
While Botox can be reversed with a dissolving shot, there is limited research in the risks involved in injecting them in this intimate location.
Just like with facial fillers, solution that is inexpertly injected into or around a blood vessel could cause tissue to die.
Professor Asif Muneer, a consultant urological surgeon at University College London Hospitals NHS Foundation Trust told MailOnline he was ‘not convinced’ by the procedure given the ‘little scientific evidence’.
Meanwhile, Dr Richard Viney, a consultant urological surgeon at the Queen Elizabeth Hospital in Birmingham, said there was ‘little meaningful research on the practice’.
He added: ‘The principal problem would be faecal incontinence so anyone contemplating this needs to ensure they are being looked after by a responsible and experienced practitioner.’
However, the ‘effects are not permanent so any ill effects will only last a few months’, he said.
The NHS also advises ‘a small amount of bleeding’ is common after Botox in the back passage, which ‘improves with time’.
The rising popularity of intimate botox comes amid a growing trend of men getting cosmetic surgery, including Brazilian Butt Lifts (BBLs), liposuction, ab implants and penis filler.
Clinics offering penis fillers, for instance, have also previously been accused of cashing in on male anxieties.