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Black Friday is happening right now, and deals on Apple’s most popular products are abundant. We’re seeing iPhone deals, MacBooks for less, savings on iPads and some fantastic deals on AirPods. Black Friday is an excellent time to upgrade your Apple gear.
CNET’s team of over a dozen expert deal hunters and reviewers has spent countless hours searching the net for the best Black Friday Apple deals you can shop, so you don’t have to scour the internet for the best prices. With the exception of a handful of the accessories, the products below have undergone hands-on reviews from CNET experts, and most are highly recommended, up to and including being awarded a CNET Editors’ Choice. We’ll continue to update this page as more deals pop up throughout the month, so be sure to check back often for the best bargains available.
Our absolute favorite Black Friday Apple deals of 2023
These are the top Apple promos available right now, according to our deal experts, with steep discounts on products that CNET staff rated highly following hands-on review time.
Act fast to score Apple’s latest smartwatch at its Black Friday price. A huge $70 discount applies to a variety of color and size configurations at Amazon so you can take your pick and make the most of record-low pricing.
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Snag Apple’s noise-canceling AirPods Pro at their best price ever with this limited-time Walmart sale. These are the Lightning-equipped version, not the refreshed USB-C model, but other than the charging port they’re essentially identical.
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Pair your Black Friday iPad purchase with the Apple Pencil 2 at $40 off. The second-gen Apple stylus can be yours for $89.
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Read our Apple Pencil 2 preview.
Black Friday AirPods deals
Black Friday Apple Watch deals
Black Friday Mac deals
Black Friday iPad deals
Black Friday Apple TV deals
Black Friday Apple accessory deals
Will Apple offer Black Friday discounts?
As in previous years, Apple isn’t directly discounting its own products for Black Friday 2023. Instead, the company is dishing out free Apple gift cards with the purchase of select devices and accessories. That ranges from $50 with the purchase of a HomePod, Apple Pencil or Apple Watch to $200 with select Mac models. Its gift card promo runs through Nov. 27. It’s effectively a discount on your next purchase at Apple, so if it’s immediate dollar discounts you’re after, it’s best to shop elsewhere.
Do AirPods go on sale for Black Friday?
Absolutely. AirPods are a hot-ticket item around Black Friday. As you see above, plenty of the season’s best Black Friday AirPods deals are here, with discounts on everything from the AirPods Pro to the AirPods Max.
Where can I find the best Black Friday Apple deals?
Though Apple might not be the go-to place for deals, plenty of third-party retailers also stock Apple gear and are out to tempt buyers with steep discounts during Black Friday and Cyber Monday. There are several Amazon Black Friday deals on Apple devices like iPads and Apple Watches, plus Walmart’s Black Friday sale has a $69 AirPods deal that is sure to be popular. Best Buy, Target, B&H Photo and many more stores have also cut Apple prices to entice shoppers into their seasonal sales.
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